During the initial correspondence and conversations and by conducting a needs assessment on the brand position of the name structure, brand identity characteristics and short-term and long-term vision of the company, as well as study of competitors and the target community towards the canadaqua brand, the decision was made.
We took the design of the logo as a logo combination type (this type of format is completely flexible in terms of logo recognition and temporal stability, especially for start-up brands in terms of trend, and imposes the least risk to the brand in terms of visual identity).
During the studies conducted in the concept stage, we came across a bird that had a high potential to be used as a logo symbol. This bird is called Hummingbird. They drink nectar and sweet liquid inside special flowers, which is a dynamic and complete connection with the slogan and concept of the brand. On the other hand, one of the habitats of this beautiful bird in the world is Vancouver Island and & BC, Canada, which is exactly the brand's area of activity, and on the other hand, this bird is very popular in these areas.
We came to the conclusion you saw with an abstract combination of hummingbird and water element as well as the first letter of the brand C letter).
