In 2006, a group of passionate mountaineers, facing difficulties in sourcing quality gear, decided to create their own supply. They established "Elm o Harekat" and launched "Alp" to distribute premium mountaineering equipment.
After years of success, the brand evolved into "Alp Sport" in 2019, expanding its focus beyond mountaineering to include swimming, fitness, camping, and other sports.
Today, Alp Sport continues to grow, providing high-quality equipment for athletes and outdoor enthusiasts worldwide.